Consumer guide

Online Order Not Delivered and No Refund

Ordered online but your item never arrived and no refund given? Learn your rights under consumer law and the steps people take to resolve this.

Last reviewed: 30 March 2026

Quick answer

Under UK consumer law, when goods are purchased online, the retailer is generally responsible for ensuring they are delivered. If an item does not arrive within the agreed timeframe, the buyer may be entitled to a redelivery or a full refund. The responsibility for lost parcels typically sits with the seller, not the buyer.

What this means in practice

If an online order has not arrived, people often start by contacting the retailer directly to report the non-delivery. The retailer is generally responsible for the goods until they are received by the buyer or a nominated person. If the retailer claims the item was delivered but it was not received, the burden of proof typically rests with the retailer to show delivery was made. If the retailer refuses to help, options may include initiating a chargeback through the payment card provider, making a section 75 claim for credit card purchases over £100, or escalating the matter through a dispute resolution service.

Common situations

Common situations include: the tracking shows delivered but the parcel was not received, the retailer blaming the courier and refusing to refund, the delivery window has passed with no update, items being left in an insecure location without consent, the retailer has gone into administration, and being told to claim on the courier's insurance directly.

What UK law says

The Consumer Rights Act 2015 (section 28) states that goods remain at the trader's risk until they come into the physical possession of the consumer or a person identified by the consumer. The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 provide additional protections for distance purchases, including a 14-day cancellation right from receipt. Section 75 of the Consumer Credit Act 1974 provides a potential claim against credit card providers for goods costing between £100 and £30,000.

What people often consider

People in similar situations often consider: contacting the retailer in writing with a clear deadline for resolution, requesting a redelivery or full refund, initiating a chargeback through their bank or card provider, making a section 75 claim if paid by credit card, reporting the matter to Trading Standards, or pursuing the matter through the small claims court if other avenues are exhausted.

Common mistakes to avoid

Common mistakes include: accepting the retailer's claim that it is a courier issue (the contract is with the retailer, not the courier), not keeping records of order confirmations and correspondence, waiting too long before raising the issue (chargebacks often have time limits of 120 days), not checking whether section 75 applies to the payment method used, and agreeing to a voucher or store credit when a cash refund may be available.

Frequently asked questions

Who is responsible if my parcel is lost in transit?
Under section 28 of the Consumer Rights Act 2015, the retailer is generally responsible for goods until they are delivered to you. The retailer's contract is with the courier, so the loss is typically the retailer's issue to resolve.
Can I do a chargeback if the retailer won't refund me?
A chargeback may be possible through your bank or card provider. This is not a statutory right but a card scheme process. There are usually time limits, often around 120 days from the transaction, so acting promptly is generally advisable.
What if I paid by PayPal for an undelivered order?
PayPal has its own buyer protection scheme which may cover items not received. Claims generally need to be raised within 180 days of payment. This is separate from statutory rights and card chargeback processes.

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This guide provides general information about UK law and is not legal advice. Laws and regulations may change. For advice specific to your situation, consult a qualified solicitor. LawClarity is an informational service only.